The Age of Digitalisation: What is Cloud Computing? 




According to the Flexera 2021 State of the Cloud Report, more and more organisations are adopting cloud computing to scale operations, reduce costs, improve efficiency, and accelerate innovation.


We were pleased to present insights from the following Independent Software Vendor (ISV) founders and industry experts on effective cloud adoption.

  • Mr Gunasekharan Chellappan, Cloud & Data Chapter Chair, SGTech  
  • Mr Symon Thurlow, Parallo Co-founder and CEO
  • Ms Nina Alag Suri, XOPA AI Founder and CEO
  • Ms Charisse Lee, Partner Development Manager, ISVs, Microsoft


What is “the Cloud”?  

Cloud computing is defined as the on-demand delivery of computing services – especially data storage or computing power – hosted in data centres and provided via the Internet (“the cloud”) to store, manage and process data. 

We use cloud services every day when we stream movies, download music, play games, or share files. 

The three broad categories of cloud services, referred to as the cloud computing “stack”, are:

  • Software as a service (SaaS): on-demand software applications typically delivered on a subscription basis. Cloud providers manage the underlying infrastructure and maintenance, e.g., required software updates. 
  • Infrastructure as a service (IaaS): IT infrastructures such as servers, storage, networks, or operating systems delivered on a subscription basis. 
  • Platform as a service (PaaS): cloud computing services that set up an easily scalable on-demand environment for the development and deployment of software applications to facilitate innovation.


The Advantages of Cloud Computing  

From powering real-time fraud detection in Wall Street banks to advancing research in the healthcare industry, the turn to cloud services has pushed the boundaries of what businesses can achieve.

For example, XOPA AI – a SaaS-based hiring management platform – successfully pivoted into global markets with its adoption of Microsoft Azure. The usage of cloud services allowed them to provide automated recruitment processes such as AI-enabled virtual interviews and assessments that run asynchronously. 

Based on a Total Economic Impact study conducted by Forrester Consulting in July 2020, revenue and growth opportunities for Microsoft Azure partners assume a two-fold increase in pipeline, 50% larger deal size, 30% reduction in the sales cycle and a 12% increase in gross margin. 

These numbers show that cloud computing undoubtedly helps businesses work better and will shape the future of the modern work environment. 


How to Successfully Adopt Cloud

For ISVs and start-ups, choosing a cloud service that best suits your business interests is key. Besides choosing a public cloud that your customers are most comfortable or familiar with, some other factors to consider include: 

  1. Features: look at the range of technologies and capabilities available to help you run your services and support future growth.
  2. Security: select a trusted provider and implement backup solutions to ensure data protection. 
  3. Pricing: variable costs instead of investment costs. Cloud computing offers the flexibility to pay only for the resources used. 
  4. Partnership: find a cloud partner who wants to grow with you, whether helping with the cost, co-innovation or selling your product. 

The right partnership and infrastructure can help organisations achieve long-term goals and eliminate technical debts. Ultimately, it is crucial for businesses to make data-driven decisions based on customer needs, the organisation’s expected usage, as well as market research and trends. 


Challenges of Cloud-Based Technologies

The use of cloud technologies presents challenges such as: 

  1. Cloud security: an additional risk of data breaches or loss of privacy when it comes to entrusting providers with sensitive information. 
  2. Lack of skills: with the rapid changes in technology, employees may lack the expertise to manage data and applications in a cloud environment. 
  3. Compliance: managing compliance with industry regulations is crucial. 

To navigate these challenges, businesses can leverage on support from SGTech’s network of expert members to help them along their cloud adoption journey




Cloud providers such as Microsoft Azure can help businesses to scale with their broad customer base, provide access to trusted development tools like Github or Visual Studio, and connect partners to industry experts and technical advisors for support. 

Cloud technologies enable businesses to focus on what matters most – your customer, people, product, and prospects – by eliminating the need to maintain underlying infrastructure and providing access to the digital resources you need. 


Join the SGTech Cloud and Data Chapter 

The SGTech Cloud & Data Chapter aims to:

1. Build capabilities of the industry by facilitating awareness of new technologies, related standards and access to new markets
2. Enable organisations to develop a competitive advantage by harnessing the power of cloud, data and analytics
3. Foster a vibrant ecosystem of providers and users from related industries 

Contact us at [email protected]   

Published Apr 2022