SiTF's Digital Media Wireless Chapter (DMW), supported by Google, held its 1st seminar on data analytics, The Power of Good Data, last 8 December at Google Singapore office with close to 60 participants. 

The session was opened by the chapter’s chairman, Mr Anol Bhattacharya, CEO of GetIT Pte Ltd.

The keynote speaker, David Murphy, TV Attribution Specialist, Google, covered the fundamentals of data analytics. Further to that, he provided insights on how to enable effective flow of data, ways to make your data more accessible. Other key take-aways were his sharing on the tools available and best practices on data optimization.

After the session, there was an ample time for a quality question & answer. Participants from The World Bank Organisation, SMU and ICONZ - Webvision took this opportunity to get advice from the expert with regards to their data management processes.

The two-hour session ended with guests exchanging name cards and expressing interest to join the follow-up session on 12 January. We also would like to thank GetIT Pte Ltd for sponsoring the event's refreshments!