Digitally Visualising our Future: DxC Info-Series
On 15th August, SGTech’s Digital Transformation Chapter (DxC) welcomed over 60 guests who were enthusiastic about business insights through AR/VR at Autodesk Asia office. This was the second instalment of the Chapter’s Info-Series, where the first instalment was “Artificial Intelligence for Business
”. The DxC Info-Series aims to share industry knowledge and update the business community on how technology is utilised to transform different business sectors.
Mr Paul Wilson, Regional Director (ASEAN) of Autodesk Asia, extended a warm welcome to all the attendees. In his welcome address, he complimented the Singapore Government in their efforts to drive adoption of digital technologies in every industry.
Mr Chris Lee, Chairman of DxC, then gave his opening address. He briefly introduced SGTech and gave examples of SGTech’s initiatives to help SMEs, and its role as an active advocate for the tech industry.
The Next Level of Visualisation in Architecture, Engineering & Construction
Mr John Rivas, Technical Specialist of Autodesk Asia, shared how AR/VR technology is helping to transform the construction sector into a more efficient and safer environment. He elaborated how Autodesk 3DS MAX can be used to create visualisations of interior designs, the exterior of infrastructure and the environment.
He also showed videos illustrating the utilisation of VR and Group VR Experience in the medical and education sectors. The videos showed children overcoming the fear of injections and also inspiring them to take on engineering careers through a fictitious depiction of Mars colonisation.
Revolutionising Tourism, Media & Entertainment Sectors with Virtual & Augmented Reality
Next, Mr Kapil Chhabra, CEO of Silver Wings Interactive Solutions, gave a short explanation of different types of digital realities - AR, VR and MR (mixed realities). He showed examples of how Silver Wings Interactive Solutions used different types of digital realities to deliver projects for SIA, Raffles Hotel and Star Holiday. The AR and VR are used to create unique experiences that help non-tech businesses convey their message through experiential marketing.
Augmented Reality for Everyone
Mr Thinh Le, Product Partnership Manager at Facebook, shared about Spark AR Studio, a Facebook platform for anyone to design and build an AR experience. The platform can be used to transform an individual’s appearance to aid in their online retail experience. In their demonstration videos, their AR platform can alter a user’s hair colour and allow a user to try on fashion accessories. Users may also place virtual furniture within a space in AR to visualise its appearance with the furniture.
AR/VR in the Animation Industry
Mr Dayne Cowan, VP of Film at VHQMedia, expounded on Digital Content Creation using AR/VR for TV shows and movies. Although AR/VR delivers an immersive experience for entertainment, Mr Cowan explained the difficulties of AR/VR to hold the audience’s attention as well as films. AR/VR is best suited for marketing activities to deliver experiential contents that are best suited for exploration purposes. He shared examples of in-store visualisations, dynamic projections, and virtual showcases of motor vehicles.
The seminar then concluded with an engaging panel discussion moderated by Ms Fong Yue Yeng from Industry Platform. The panel included:
- Ms Fong Yue Yeng – Vice President, Business Development, Industry Platform
- Mr John Ravis – Technical Specialist, Autodesk Asia
- Mr Dayne Cowan – VP of Film, VHQ Media
- Mr Gerard Teo – Head of IDA VR, IDA Technology
Together, the panel and the audience had a deeply insightful dialogue on the areas where AR/VR can impact the most in the future, such as lowering costs, increase training safety, and visualisation for retail experience. The discussion covered the limitations of current hardware and the technology’s expansion into a hepatic experience.
The session ended with a networking session over pizzas and small bites. SGTech thanks all members, panellists and speakers who made time for this seminar.
Published Sep 19